Digipak

A Digipak is traditional a card outing with a plastic tray to hold the CD in place. 

The things that will normally be seen on a digipak are: 

The name of the artist and the name of the album.
The list of tracks on the CD.
The barcode on the back of the Digipak.
The record company logo and any additional information about them.
Disk impression and separate disk design.
6 Panels.
A spine with the name of the artist and/or album.
And an image of the artist on the inside.

The name of artist is in large white writing at the top of the cover to make it stand out and so it would be automatically recognised.
The picture shows Lana Del Rey the artist of the album. 

Album title at the bottom of the page is a different colour to all other colours in the picture. This makes the title stand out and allowing anyone viewing it to remember the title of the album.